Spalding and Warner Bros. Consumer Products Partner on New “Space Jam: A New Legacy” Collection

Spalding and Warner Bros. Consumer Products are coming together once again and this time to partner on a new global collection celebrating the highly anticipated live-action/animated adventure “Space Jam: A New Legacy,” starring global icon LeBron James alongside Bugs Bunny and the Looney Tunes. As the largest basketball equipment supplier in the world, Spalding has played an integral role in growing basketball and culture and will continue their legacy by releasing a merch line inspired by this ultimate family film.

In 1996, Spalding served as the basketball equipment supplier of the original “Space Jam” film, beginning the association between the beloved movie and basketball brand. Now, Spalding will release basketballs and basketball hoops inspired by Warner Bros. Pictures’ “Space Jam: A New Legacy,” in theaters worldwide this Winter.

“‘Space Jam: A New Legacy’ is a movie that will excite basketball enthusiasts and Looney Tunes fans alike. When Spalding released its first ‘Space Jam’-inspired collection nearly 25 years ago, we saw its cultural impact. Spalding is excited to team with Warner Bros. again for the new film and can’t wait for game time when the line will be revealed, said Tadd Reilly, Vice President of Marketing Global Basketball at Spalding.

Spalding will supply exclusive product inspired by the film, as well as release limited-edition merchandise, hitting Australia, New Zealand and international retailers, spalding.com.au, spalding.net.nz this June.

For more information on the upcoming partnership and collections, and to be notified of special releases, sign up to our database at spalding.com.au 

About Spalding

SPALDING® is the largest basketball equipment brand in the world. Since its founding in 1876, the iconic American brand has remained one of the most recognized driving basketball culture today. SPALDING® is a sporting goods leader with high school, collegiate and professional partnerships. The SPALDING® trademark is owned by Russell Brands, LLC. For more information, visit www.spalding.com.au

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, part of Warner Bros. Global Brands and Experiences, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world.  WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world. 

About “Space Jam: A New Legacy”

Welcome to the Jam!  Basketball champion and global icon LeBron James goes on an epic adventure alongside timeless Tune Bugs Bunny with the animated/live-action event “Space Jam: A New Legacy” from director Malcolm D. Lee and innovative filmmaking team that includes Ryan Coogler and Maverick Carter.  This transformational journey is a manic mashup of two worlds that reveals just how far some parents will go to connect with their kids. When LeBron and his young son Dom are trapped in a digital space by a rogue A.I., LeBron must get them home safe by leading Bugs, Lola Bunny and the whole gang of notoriously undisciplined Looney Tunes to victory over the A.I.’s digitized champions on the court: a powered-up roster of professional basketball stars as you’ve never seen them before.  It’s Tunes versus Goons in the highest-stakes challenge of his life, that will redefine LeBron’s bond with his son and shine a light on the power of being yourself. The ready-for-action Tunes destroy convention, supercharge their unique talents and surprise even “King” James by playing the game their own way.

James stars alongside Don Cheadle, Khris Davis, Sonequa Martin-Green, newcomer Cedric Joe, Jeff Bergman and Eric Bauza.  Lee directs from a screenplay by Juel Taylor & Tony Rettenmaier & Keenan Coogler & Terence Nance.  The film’s producers are Ryan Coogler, LeBron James, Maverick Carter and Duncan Henderson, and the executive producers are Sev Ohanian, Zinzi Coogler, Allison Abbate, Jesse Ehrman, Jamal Henderson, Spencer Beighley, Justin Lin, Terence Nance and Ivan Reitman.

Warner Bros. Pictures Presents a Proximity/The SpringHill Company Production, a Malcolm D. Lee Film, “Space Jam: A New Legacy.”  The film will be distributed worldwide by Warner Bros. Pictures.  It will be released in theaters nationwide on July 16, 2021 and will be available in the U.S. on HBO Max for 31 days from theatrical release.